Not My Name Meme

TikTok's 'That's Not My Name' Meme Takes Off

Users Share Animated GIFs of Themselves

Meme Emerges Organically, Becomes Celebrity-Led Corporate Creation

The latest viral trend to hit TikTok involves users sharing animated GIFs of themselves, set to the chorus of British pop duo The Ting Tings' 2008 hit "That's Not My Name." The meme has taken off quickly, with over 15K views on Tenor in just one year.

The "That's Not My Name" meme emerged organically over the last few weeks. It involves actors sharing a short clip of themselves, typically with their name superimposed on the screen. The clip is then set to the chorus of "That's Not My Name," which features the lyrics "That's not my name/Don't wear it out." The meme has since been picked up by celebrities and corporate brands, who have created their own versions of the GIF.