Harley-Davidson Faces Backlash at Sturgis Rally

Conservative Voices Criticize DEI Initiatives

Harley-Davidson has become the latest major brand to face backlash over its diversity, equity, and inclusion (DEI) initiatives. During the Sturgis Motorcycle Rally, conservative voices have criticized Harley-Davidson CEO Jochen Zeitz for supporting DEI initiatives, claiming that they are divisive and alienate the company's core customer base.

Call to Boycott Harley-Davidson

Conservative activist Robby Starbuck launched a boycott of Harley-Davidson, calling out the company for its support of DEI and other "woke" policies. Starbuck has urged Harley riders to join his campaign and refuse to purchase or support the brand.

Sturgis Rally Protests

During the Sturgis Rally, conservative protesters gathered outside the Harley-Davidson dealership, holding signs and chanting slogans against the company's DEI initiatives. They claimed that Harley-Davidson was betraying its traditional values and ignoring the interests of its loyal customers.

Company Response

Harley-Davidson has defended its DEI initiatives, stating that they are essential for creating an inclusive and welcoming workplace and customer experience. The company has also emphasized that it remains committed to its core values of freedom, individuality, and self-expression.

Conclusion

The controversy surrounding Harley-Davidson's DEI initiatives highlights the growing divide between brands and their conservative customer base. As companies increasingly embrace social justice causes, they risk alienating portions of their audience who disagree with their views. It remains to be seen how Harley-Davidson will navigate this backlash and whether it will impact the company's long-term profitability.