Omnicom Consolidates Creative Agencies Globally Under Omnicom Advertising Group

Omnicom Forms New Creative Agency

Omnicom Advertising Group (OAG) Consolidates Global Agencies

New York, NY — January 27, 2024 — Omnicom Group Inc. (NYSE: OMC) today announced the formation of Omnicom Advertising Group (OAG), a new global organization that will align the company's worldwide creative advertising agencies.

OAG will be led by Troy Ruhanen, former CEO of TBWA Worldwide. The new organization will consolidate Omnicom's creative agencies under one umbrella, bringing together a diverse range of expertise and talent from across the globe.

Aligning Expertise for Greater Impact

The formation of OAG is part of Omnicom's ongoing efforts to streamline its operations and enhance its ability to deliver integrated marketing solutions for clients. By consolidating its creative agencies under one leadership structure, Omnicom aims to:

• Foster greater collaboration and knowledge sharing among its creative teams.
• Provide clients with a more seamless and cohesive creative experience.
• Drive innovation and accelerate growth by leveraging the collective capabilities of its agencies.

Structure and Leadership

OAG will be structured similarly to other disciplines within Omnicom, such as Omnicom Media Group and Omnicom PR Group. Ruhanen will report directly to John Wren, Chairman and CEO of Omnicom Group. The new organization will be headquartered in New York City.

Effective Date

The changes announced today will take effect on January 1, 2025. Omnicom is confident that the formation of OAG will strengthen its position as a leading provider of data-inspired creative marketing and sales solutions.

About Omnicom Group Inc.

Omnicom Group Inc. (www.omnicomgroup.com) is a leading global marketing and communications company. With over 100,000 employees worldwide, Omnicom provides a broad range of services, including advertising, public relations, media buying and planning, digital marketing, direct marketing, data analytics, and market research.

About Troy Ruhanen

Troy Ruhanen is a seasoned advertising executive with over 30 years of experience. Prior to joining Omnicom, he was CEO of TBWA Worldwide, a global advertising agency network. Ruhanen is known for his innovative approach to marketing and his ability to drive growth. He is a frequent speaker at industry events and has been recognized for his contributions to the advertising industry with numerous awards.

References:

1. Omnicom Announces Formation of Omnicom Advertising Group
2. Troy Ruhanen Appointed CEO of Omnicom Advertising Group